This post describes some exciting patterns observed in the habits of young individuals, which everyone in a field that wants to appeal to folks should distinctly be very conscious of.
Perchance just about the most tremendous changes in the last ten years regarding the retail sector, and in the majority of its subfields, is the exponential advancement of online platforms. As recent research projects show that the most downloaded apps on cellphones are the most popular internet-based shops, the millennial consumer trends indicate that marketplaces are not fundamentally a primarily tangible institution presently. For sure, an business that is thriving because of this is that of network providers, as shown by investments by important figures like Telecom Italia’s US shareholder. In the age where limitless data and next-day shipping are not just a perk, but something that is demanded, companies genuinely need to appeal to this demographic to stay pertinent.
With a demographic of millennials growing up with technology, it is expected that sectors such as marketing and advertising need to readjust to the latest digital platforms if they want to appeal to their emerging target audiences and still be relevant in today’s market. Even those referred to as generation Z are today coming of age and getting in the world of higher education or the employment market, therefore a large proportion of the major consumers will soon be digital babies. Content is therefore becoming much more interactive, briefer: gone are the days where one would spend ten minutes in front of the television watching adverts waiting for their movie to start again: if an ad is not eye-catching in its first few seconds, it will be skipped.
Contemplating how most communications today, from work to relatives to everyday queries, are based online, the very high millennials smartphone ownership figures do not come as a surprise. With the importance of social networks being not only a distraction, but for many people a way to manage their life, setting up events and staying in touch with the indispensable groups of men and women in their lives, some companies such as those included in Wind Telecom’s parent company are even including social media-specific allowances in their data packages, just so that their use is not limited.
One sector that has considerably been influenced by millennials and technology statistics is that of leisure. As numerous media types are gradually leaving their traditional platforms, such as tv networks and radios, and moving on to online services, things like the formatting of content and advertising need to follow through. The consumption statistics, incentive of some figures like Vodafone’s Canadian shareholder, reveal how young adult do not regard devices like a television as a necessity, instead preferring the adaptability of a laptop or smartphone screen: the millennial entertainment trends show content consumption happening on smaller screens, as numerous watch their favourite show on their phone during their commute to work.